Banks are increasingly looking for ways to maximize their reach, customer retention, share of wallet, profitability, and satisfaction while reducing the overall costs associated with managing the firm’s total relationship with a customer.

Online banking became a necessity for today’s demanding customers who used to pay and close deals over the web. eMasraf has several economic benefits:

  • Higher revenue to banks & thus higher interest rates to customers, as banks do not have to build a new branch to serve customers, and serve large number of concurrent users online.
  • Transaction History and Reports which helps user to remember and view past transactions with details.
  • Easy payment online even if customer does not have credit card!
  • Enhancing the sales and promoting the offers by periodically sending e-mails offering increased interest rates for limited period of time, new services, and important announcements for better communication with customers and allowing interaction with customers via messages to bankers.

eMasraf system provides advanced technologies with integrated functionalities to serve corporate and consumers. It also provides a quick reliable access to users’ accounts with enhanced e-services which save their time and effort and increase the revenue of the banks.

The Security Token helps fulfilling Banks Objectives

The Security Token offers the highest level of authentication without user experience compromise. The security token is a portable software token solution which installable on smart phones, tablets, and even PCs that generates the OTP in the same way that a hardware token functions

The Security Token system includes many useful and innovative features. The Following is a brief synopsis of the major features.

  • Cost Efficiency: The Bank will save significantly on hardware and deployment costs, while users benefit by not having to carry an additional hardware token around with them
  • Maintainability: Not subject to loss as a Hardware token. and In case of Smartphone loss the token replacement is reinstallation of the App or using another registered device without any extra cost
  • Branded User Experience: intuitive, branded and easy use GUI and password is much more protected than Hardware token which has limited screen and week PIN protected.
  • Simplicity: Simplicity, and ease of use of OTPs generated on personal mobile devices By turning a mobile phone into a second factor authentication device
  • Integrated: Fully integrated one time password solution
  • Secure: The token installed application will contain the delivered Customer Secret Key (something you have) and a secret PIN (something you know).
  • No Environment Constrain: The user logins to the Authenticated system with onetime password generated on his device offline (no need for any media of communication such as internet connection, SMS etc…).
  • Platform independent: User can have the application installed on
    • IOS devices (iPhone and iPad)
    • Android smart devices (mobiles and tablets)
    • As a Desktop application (windows, Linux and MAC PC)
    • Desktop chrome Application
  • Multi lingual: Token application is available in Arabic and English languages and provided a descriptive guidance to the user

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