FFS Signs Reseller Partnership with MasterWorks
Dubai, United Arab Emirates – Sunday, 17 January 2021, FFS Software Solutions Company LLC (FFS®), the first-choice software provider of financial software solutions announced today the appointment of MasterWorks KSA as an authorized partner to resell eMasraf digital banking solution to the Saudi market.
FFS® has designed eMasraf Cross-Channel CX Digital Banking “omnichannel” platform goes beyond the needs of mobile and online to service additional channels (e.g., call center or kiosks) and engagement methods (e.g. wearables, virtual assistance, and more) with a flexible architectural model that contains a significant middle-office component, built for openness, ease of integration, and cloud- based deployments.
Through this partnership, MasterWorks will help banks in Saudi Arabia to transform their business process to face digital disruption plus enabling banks with new eMasraf capabilities to launch new products and services digitally within minutes rather than weeks or months, and to respond to customer transactions, interactions and behavior with pre-designed content of products and service.
FFS® COO Mr. Ahmed Samir commented on the announcement stating:
“We are pleased to announce this partnership. MasterWorks is a respected and reputed company that has all takes to present FFS eMasraf and understand the needs of the financial industry in Saudi Arabia to put together the right solution.”
Stated Mr. Mohammad Hatamleh, Head of Business Development Unit at MasterWorks.
“As part of our technologies landscape diversity strategy, we are delighted to announce our new partnership with FFS eMasraf- Key FinTech company focusing on delivering digital banking solutions that help our clients’ bank to meet the digital disruption and perform the right transformation…”
With its modern and flexible digital architecture, and through its API-enablement, eMasrafdelivers new level of service capabilities to transform the bank as a marketplace to broaden the scope and reach of product offerings through easily reuse of components and products or allow FinTech’s to call specific eMasraf microservices and functions.
FFS eMasraf digital architecture is critical to provide the functional capabilities banks demand in the short term, but also to maintain relevance in the long term as solution boundaries evolve and compete.