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FFS eMasraf CX (Customer Experience)

The eMasraf CX scenarios is a application that you can use to set up and manage customer behaviors, which are a choreographed series of interactions across integrated channels. In a scenario, you anticipate and track the actions of the people (content group) who behaved in a way that will trigger an even-driven scenario to respond appropriately triggering an action to push a content item for those on specified time and channel (for example, offering service promotions, or sending targeted e-mail messages).


What is eMasraf CX?

  • eMasraf CX scenario is an event driven rule written in natural language by business user without coding and is a combination of:

tracking sensors (listeners) that business user creates track customer interaction (data pulled from different systems/channels)
content group (people) -- collections of content items that share common properties -- for easier targeting.
time specified (start and end) when the scenario want the system to perform a specific action.
action to be executed by the scenario (push content to specified system/channel) when event rule is met.
plus, eMasraf CX should offer dashboard that can be configured by business users to report customer interaction with active scenarios

eMasraf CX Promo Video


eMasraf CX