For Immediate Release

Dubai, United Arab Emirates – Sunday, 3 January 2021, FFS Software Solutions Company LLC (FFS®), the first-choice software provider of financial software solutions announced today the availability of eMasraf v5.5 Fully API-Based Customer Experienced Enabled Digital Banking Solution that Bridges the Gap between Transactional Banking and Customer Interactions.

At FFS®, we have designed eMasraf v5.5, our omni-cross channel digital banking platform, to provide the bank with a single unified digital platform that choreograph customer interactions and integrating them with eMasraf transactional banking functions to drive pre-designed content of products and service that is mapped to customer behavior and profile.

What is new in FFS® eMasraf v5.5?

• Fully API-Based platform that enable bank to build their own applications on top of eMasraf digital platform and/or connect fintech products from other vendors;
• Event-driven and not only data driven, the bank can respond to customer events through a rule-based scenario of business process workflow;
• CX application that choreograph customer interactions and integrating them with eMasraf transactional banking functions to drive pre-designed content of products and services that is mapped to customer behavior and profile;
• New designed eService builder with visual drag and drop page builder that enable the bank, without coding or technology consulting, to launch new products and services within minutes rather than weeks or months.

“FFS is committed to the banking industry by delivering modern banking solution not only transform bank business process to face disruption but also solve real bank operational problems.“

Stated Mr. Haitham Al-Faris, Chairman and CEO at FFS®

FFS® COO Mr. Ahmed Samir commented on the announcement stating: 

“With innovation, quality and leadership, we will continue to invest in enhancing eMasraf platform capabilities to help our clients with best practices and quick return on their investment.”      

FFS eMasraf Cross-Channel CX Digital Banking “omnichannel” platform goes beyond the needs of mobile and online to service additional channels (e.g., call center or kiosks) and engagement methods (e.g. wearables, virtual assistance, and more) with a flexible architectural model that contains a significant middle-office component, built for openness, ease of integration, and cloud- based deployments. 

Through API-enablement, eMasraf delivers new level of service capabilities to transform the bank as a marketplace to broaden the scope and reach of product offerings through easily reuse of components and products or allow FinTech's to call specific eMasraf microservices and functions.

FFS eMasraf digital architecture is critical to provide the functional capabilities banks demand in the short term, but also to maintain relevance in the long term as solution boundaries evolve and compete.

About FFS®

FFS Software Solutions Company LLC (FFS®)is a UAE Company, headquartered in Dubai, with regional offices and presence around the Middle East.

FFS® First Financial Solutions (FFS) is a leading software development and consulting firm focused on making the financial solutions more efficient and effective for commercial, investment and central banks.

FFS® aims to the First Choice financial software solutions provider to financial institutions wherever they are. FFS® will focus on providing solutions to enhance the financial capabilities of banks. For more information, please visit: www.FFSCompany.com

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FFS Software Solutions Company LLC

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