FinTech Alliance Program

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FFS FAP (FinTech Alliance Program) is eMasraf digital banking ecosystem of complementary solutions that deliver innovation and unprecedented portfolio of FinTech products.


Partners in Success


FFS FAP enables banks to utilize a set of capabilities to implement modern banking by adopting the “best of breed” eMasraf digital banking with its FinTech solutions instantly and fast to deliver a world class experience to their customers. FAP expands Total Addressable Market (TAM) and increases the average deal size for FFS and its FinTech partners.


FAP Benefits



Grow Your Business

Enhance Your Position

Focus on Your Strengths

·       Expand customer base

·       Mutual competitive advantage

·       Increased revenue

·       Market awareness

·       eMasraf’s ecosystem of solution partners

·       Brand awareness

·       Technical support

·       Developer training package

·       FAP tested and verified integration


Go-to-Market (GTM) 


FFS will promote FAP member on various joint GTM activities based on customer and market needs. Examples of joint GTM approach include:


·       Website: FFS will display FAP member logo at FFS FAP pages with a link to member website;

·       Referral: FFS sends referrals to FAP members where it identifies sales opportunities with prospected or existing customers;

·       Resell: FFS resells the FAP members’ offering on FFS marketing tools 

·       Co-sell: FFS jointly drives the sales opportunity along with the FAP member

·       OEM: FFS embeds the FAP members’ offering in eMasraf solution




FAP member will be entitled to:


·       Access to eMasraf API SDK and development guide;

·       Support from FFS technical team

·       Tested and verified integration with eMasraf of FAP member product







·       Have at least 5 customers in production 

·       Provide pre- and post-sales support in all applicable geographic regions 

·       Participate in FFS marketing activities when applicable

·       Promote FAP partnership and eMasraf integration

·       Develop FFS eMasraf integration within 90 days of onboarding into the FAP 

·       Allocate dedicated development resources to certify the integration

·       Offer regional customer support 


Tested and Approved eMasraf Integration


The FAP Tested and Verified Integration Program is a formalized, paid service for a small fee offered by FFS to FAP members. The program allows members to work with FFS during the integration development and testing process to ensure connectors meet specifications, purpose, and quality control, leading to a product that function in line with joint customer expectations.


Looking to join the FFS FinTech Alliance Program (FAP)? Get in touch.


If you are a potential partner looking to get started with our FAP program, please fill in the FAP membership request form.


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