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For Immediate Release

FFS® Participating in MEFTECH 2016


Visit our stand B1 at MEFTECH 2016

FFS® Launching its flagship platform eMasraf® ver 5.0 at MEFTEC  2016 Abu Dhabi

Dubai, United Arab Emirates – Thursday, 17 March 2016, FFS Software Solutions Company LLC (FFS®),the first choice software provider of financial solutions announced today participating in MEFTEC the premier and exclusive financial technology event in MENA region from 22-23 March 2016 at ABU DHABI National Exhibition Center.

During MEFTEC FFS® will be launching and showcasing eMasrafplatform ver 5.0 (Moving beyond transactional banking).

“We are very pleased to be participating in MEFTECH 2016, a much-anticipated event which attracts Corporate Executives, CxOs and Professionals in the financial and banking industry in the Middle East" Mr. Haitham Al-Faris said, Chairman and CEO at FFS®. “People visiting MEFTECH, will identify that FFS eMasraf is offering a forward-thinking solution that address current banking challenges to improved competitive position, reduce operational cost, and increase the brand equity leveraging the latest emerging technologies.” Mr. Haitham Al-Faris continued.

Representing FFS® as a key note speaker during the conference, Mr. Ahmed Samir COO is delivering a presentation to the audiences titled “Practical Cases for Customer Centric service in Digital Shift”.

“FFS® is defining a customer experience strategy to ensure that eMasraf as a new generation of software solutions unified platform delivering a consistent and integrated experience across all channels for millennial”Mr. Ahmed Samir Said COO at FFS®

Representing FFS® at MEFTECH 2016, Mr. Sayed Yousef Director of Solutions Management Strategies (SMS) at FFS® said eMasraf solution suite adopts the best practices and latest trends in solutions development and rollout. We can deliver eMasraf at a competitive price for half the implementation of other competing products.”

eMasraf is a unified platform with a customer experience enabled strategy with values that helps financial institutions to:

  • Increase market share through targeting younger generation customers millennial
  • Moving beyond transactional services to customer aware personalized services
  • Continuous adapting to latest security standards mandates
  • Cross channels unified customer experience
  • New innovative services to empower customers
  • Increased banks operation agility
Corporate online Banking

Retail online Banking

Mobile Banking

Merchant Portal

Security Token

About FFS®

FFS Software Solutions Company LLC (FFS®) is a UAE Company, headquartered in Dubai, with regional offices and presence around the Middle East.

FFS® First Financial Solutions (FFS) is a leading software development and consulting firm focused on making the financial solutions more efficient and effective for commercial, investment and central banks.

FFS® aims to be the “First Choice” financial software solutions provider to financial institutions wherever they are. FFS® will focus on providing solutions to enhance the financial capabilities of financial institutions. For more information, please visit: www.FFSCompany.com


MEFTECH (Middle East Financial Technology Exhibition & Conference) is the largest and most prestigious event that convenes the entire financial technology community from across the Middle East and North Africa (MENA) region. Featuring industry-leading conferences, a tightly focused trade exhibition and much more, MEFTECH is the definitive platform where top decision-makers share insights with technology providers and collaborate to rethink financial services. Year after year, MEFTECH attracts the financial industry’s best and brightest minds, serving as a conduit for innovative ideas and thinking. For more information, please visit: http://www.meftec.ae/

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